Alumni

Getting Started with E-Mail Marketing

Entrepreneurial Roundtable

August 18, 2008: 6:30 PM - 8:45 PM

Join email marketing expert John Murphy and learn the essentials you need to build a profitable email marketing program. You’ll learn how to build an email list, create great email messages and how to get your message in the inbox – not in the junk folder.

Where

Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Wheaton, Illinois

Driving Directions:Map & Directions: http://www.iit.edu/rice/about/directions.shtml

Event Details

Join email marketing expert John Murphy and learn the essentials you need to build a profitable email marketing program. You’ll learn how to build an email list, create great email messages and how to get your message in the inbox – not in the junk folder. In this information-packed seminar you’ll learn: • How to create email messages that people will open – and respond to • Do’s and don’ts of building a great email list • What it takes to comply with the Federal CAN SPAM law • The 6 things you must do before you hit send • What are the options you have – buy software or use a service to send email John Murphy has been helping marketers improve their email marketing campaigns since 1999. As a Vice President at InfoUSA John managed email marketing programs for leading companies and organizations such as Sun Microsystems, Citrix Online and the University of Wisconsin. In 2008 John joined ReachMail, a leading email service provider, as Vice President of Delivery Assurance where he consults with companies and organizations on how to optimize their email for maximum deliverability.

Cost

$25.00 for the public; $20.00 for GSB alumni/faculty/students. SAVE an additional $5.00 if register by August 13th.

Registration

Register Online
Register by August 13th for $5.00 discount

Deadline: 8/18/2008

Questions

Bill Wentz 
Coordinator of Entrpreneurial Roundtable
630-527-8552, ext. 304

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