How to Market and Advertise On a Shoestring
April 21, 2008: 6:30 PM - 8:45 PM
Learn how to make more effective marketing decisions and how to use some simple low or no-cost techniques to market your business on a ‘shoestring’ budget.
Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Driving Directions:Directions and Map: http://www.rice.iit.edu/directions.html
$25.00 for the public; $20.00 for GSB almuni/students/faculty
Save $5.00 if register by April 16th
6:30 PM-7:15 PM: Networking & Hors d'oeuvres
7:15 PM-8:00 PM: Speaker
Bill Wentz, Class of 1988, XP-57
Coordinator, Entrepreneurial Roundtable
630-527-8552, ext. 304
Every business succeeds only if it can sell its products and services. Many businesses often waste precious marketing dollars and time, but achieve zero results. Learn how to make more effective marketing decisions and how to use some simple low or no-cost techniques to market your business on a ‘shoestring’ budget.
In order to motivate people to buy, it is essential to understand your target audience and the problem you solve for them with your product or service. Once you know this, you can communicate with them in a way that taps into their needs and wants. Marci Chapman will give you methods for focusing your marketing strategy. In addition, she will show you a variety of creative "guerrilla" marketing tools that you can use to obtain new clients or get existing ones to buy from you again.
Marci Chapman will share strategies that she uses for the clients of her MC2 Enterprises marketing and media agency. MC2 uses remnant media buying strategies to save clients anywhere from 50% to 90% on their ad purchases in consumer magazines, newspapers, radio, TV and direct mail. Previously, Marci spent a decade with flower giant FTD, with 6 of those years at www.FTD.com, building their direct shipment gifting business and launching new flower brands. In addition, Marci is a serial entrepreneur with small businesses in the health and food markets.