How to Create and Leverage Culture Change to Position an Agency for the Future
With over 20 years of experience in the marketing industry, Colin will discuss the ways in which an agency can solidify its future using an innovative and transformative marketing philosophy.
Colin Kinsella (Speaker) '89
Chief Executive Officer, Mindshare North America
Since July 2013, Colin Kinsella has served as the Chief Executive Officer of Mindshare North America, a New York-based media agency with clients as diverse as CVS Health, AMEX, Unilever and Nordstrom with billings over $2 billion. Colin manages Mindshare operations across NA under the umbrella of WPP, one of the world's top communications services companies.
Under Colin's leadership, the company has refined its adaptive marketing philosophy, centering it on an "always-on, always ready" approach that employs real-time consumer data to initiate, refine and optimize client marketing efforts. His strategies have increased innovation, sustainable success and several new business wins. One of his first accomplishments was to realign management to improve response times to clients. He appointed the agency's first Chief Data Officer and Chief Content Officer to emphasize the increasing importance of adaptive marketing that taps into the power of social media, data and content. He redesigned hiring strategies, creating competency tests to measure an applicant's intelligence, determination and drive. In 2013, the innovative work produced by the company's NA offices captured 34 industry awards.
Prior to taking the lead at Mindshare, Colin earned a reputation for reconfiguring at-risk businesses and honed his expertise in digital, social media, brand building and ROI marketing models. Colin served as North American Chief Executive Officer for Publicis Group's Digitas, the largest digital agency in North America. In that role, he fostered considerable growth and innovation, introducing BrandLIVE, a proprietary platform that combined social and content strategies with the response times of a news organization. In 2012, he oversaw the best year in the company's history, with $70 million in net new business from clients such as Sprint, Goodyear, Aflac and Panasonic. Colin also led the expansion of the digital NewFronts to become an annual marketplace for digital publishers and agencies.
In 2009, after having served as President of the West region for the full-service digital agency Razorfish, Colin was named its Global Chief Innovation Officer. In that capacity, he directed the use of analytics, strategy, delivery, media and technology to enhance customer experiences for clients. Before joining Razorfish, Colin led the creative, strategic and business-to-business efforts at QuinStreet, a startup specializing in online marketing and technology. Colin also spent 14 years in leadership roles with Foote, Cone & Belding offices in San Francisco, Chicago and London, where he led the company's expansion throughout Europe, Africa and the Middle East.
Colin earned an MBA from the University of Chicago and a B.S. from the University of Dayton. He makes his home in Connecticut.