Alumni

Time Isn’t Money; It’s Much More Important Than That!

Marketing Roundtable

March 26, 2008: 6:00 PM - 9:00 PM

AnnaMaria Turano, an Executive Director at MCAworks and co-author of the recently released Stopwatch Marketing, will show that understanding how much time and energy consumers are willing to spend shopping for a particular purchase – their shopping strategies – is critical to successfully selling products and services to them. Her presentation focuses on defining four basic shopping strategies – impatient, reluctant, painstaking, and recreational – and illustrating how successful companies and retailers (both online and offline) are using these principles to achieve spectacular growth in both margin and market share. She will share case studies as well as keys to success for each of the four shopping strategies and also present critical next steps for companies wishing to implement Stopwatch Marketing principles.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

AnnaMaria Turano, an Executive Director at MCAworks and co-author of the recently released Stopwatch Marketing, will show that understanding how much time and energy consumers are willing to spend shopping for a particular purchase – their shopping strategies – is critical to successfully selling products and services to them. Her presentation focuses on defining four basic shopping strategies – impatient, reluctant, painstaking, and recreational – and illustrating how successful companies and retailers (both online and offline) are using these principles to achieve spectacular growth in both margin and market share. She will share case studies as well as keys to success for each of the four shopping strategies and also present critical next steps for companies wishing to implement Stopwatch Marketing principles.

Cost

No Charge

Registration

Register Online

Deadline: 3/25/2008

Program

6:00 PM-6:30 PM: Registration & Networking

6:30 PM-8:00 PM: Presentation

8:00 PM-9:00 PM: Cash bar & networking

Speaker Profiles

AnnaMaria M. Turano (Speaker)
Executive Director, MCAworks
http://www.mcaworks.com

AnnaMaria M. Turano is a founding partner and Executive Director of MCAworks, a strategic marketing consulting firm based in Westport, CT. She directs client engagements involving corporate and product brand strategy, customer value proposition development, and new product development. Her clients have included PepsiCo, General Mills, MasterCard, Pfizer, Johnson & Johnson, Saatchi & Saatchi, and Verizon on market expansion opportunities. Ms. Turano is a co-author of Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy (Portfolio: January 2008). She has been featured in Brandweek, AdAge, Women’s Wear Daily, and Supermarket News. She is a frequent presenter at corporate and professional conferences. Ms. Turano is also an Adjunct Professor of Marketing and guest speaker at NYU’s Stern School of Business. She received both her B.A. and M.B.A. from the University of Chicago. She currently lives in New York City where she is President of the University of Chicago’s Alumni Club of New York.

Questions

Scott McGarvey 

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