Alumni

INSIDE THE GREAT FIREWALL...with Mr. Kai-Fu Lee, President of Google China

Chicago GSB Alumni Club of Beijing

Columbia Alumni Association

The Yale Club of Beijing

Chicago Booth Alumni Club of China

February 24, 2008: 11:15 AM - 3:00 PM

Google entered China in 2006, at the same time that virtually every other multinational internet company was failing or pulling out. During this initial year, Google also encountered significant challenges in the arenas of public perception, government relations, user experience, and market share. From 2006 to 2008, however, Google China has transformed the situation: the company now boasts the best Chinese search engine and a substantially increasing market share.

Where

Dim Sum Brunch: Happy Valley Restaurant
Swissotel, #2 Chao Yang Men Bei
Beijing, China

Event Details

In his presentation, Dr. Kai-Fu Lee will describe: What methods did Google employ in understanding the Chinese user? In what ways are Chinese users different from users in other countries? How was Google able to translate its understanding into winning products and product features? Which areas of research and development are being worked on at Google China? What are the key success factors for multinationals in China?

Cost

RMB 100 per pax.

Registration

Register Online

Register By Email
Limited seats so please book early to avoid disappointment!

Deadline: 2/23/2008

Program

11:15 AM-3:00 PM: Tim Sum Brunch + Networking

Speaker Profiles

Mr Kai-Fu Lee (Speaker)
President, Google

Questions

Leon Liang,'00 

Other Information

Guests are requested to be seated by 11.15 a.m.

Contact Us