Forget Big Data. It’s the Small Data that Counts ... and There Are Only Two Numbers that Matter
April 30, 2014: 6:00 PM - 9:00 PM
Big data is all the rage. But is it really relevant to your business? Probably not. But there is data that is relevant to virtually every business, if you know where to look.
450 Cityfront Plaza
Big data is all the rage. But is it really relevant to your business? Probably not. But there is data that is relevant to virtually every business. And it's right there at your fingertips if you know where to look.
Sadly, most businesses ignore the little things that are critical to their marketing. Your Analytics are telling you exactly how to make your site more effective, but only if you know how to listen.
In this marketing presentation, you'll learn the two metrics that matter most in digital marketing: traffic and conversion rates.
- Why most marketers aren't tracking them properly (or using the data at all)
- How these two numbers impact each other
- Practical ways to increase them immediately
CMO's, marketing directors & managers, social media pros, entrepreneurs as well as anyone with a website will find this practical, non-technical presentation useful. You will leave with step-by-step instructions on how to get big results from the little data you already have.
$15 - Price includes hors d'oeuvres. There will be a cash bar as well.
6:00 PM-7:00 PM: Networking & Hors d'ouevres
7:00 PM-8:30 PM: Presentation, Discussion, Q&A
8:30 PM-9:00 PM: Continued Discussion & Networking
Andy Crestodina (Speaker)
Co-founder / Strategic Director, Orbit Media
Andy Crestodina is a co-founder of Orbit Media, a 13 year-old, 35-person web design company here in Chicago. Andy has written more than 200 articles (and a book) on topics including email marketing, search optimization, social media, analytics and content strategy.