Alumni

2nd Annual Joint Event with Chicago Chapter PDMA “The Little Red Wagon Grows Up”

Chicago Chapter Product Development Management Association (PDMA)

Innovation Roundtable

March 19, 2008: 6:00 PM - 9:00 PM

Robert Pasin, President and CEO at Radio Flyer, and Tom Schlegel, V.P. of Product Development will discuss how the company has re-invented itself and the brand we all know as “The Little Red Wagon.” They’ll describe how Radio Flyer has made the transition from a steel stamping manufacturer to a consumer products company that is the market leader in wagons, tricycles and other ride-ons.

Where

Radio Flyer
6515 W. Grand Ave.
Chicago, Illinois

Event Details

Robert Pasin, President and CEO at Radio Flyer, and Tom Schlegel, V.P. of Product Development will discuss how the company has re-invented itself and the brand we all know as “The Little Red Wagon.” They’ll describe how Radio Flyer has made the transition from a steel stamping manufacturer to a consumer products company that is the market leader in wagons, tricycles and other ride-ons. Topics to be discussed include: 1) Re-inventing the Company 2) Re-inventing the Products and the Brand 3) Why failure should “always” be an option We will also tour the Radio Flyer facility and view many of their award winning products, including the 2007 Chicago Innovation Award Winner the “Ultimate Family Wagon”.

Cost

$30 IRT/PDMA members, $45 non-members & $15 students

Registration

Register Online

Deadline: 3/19/2008

Speaker Profiles

Robert Pasin (Speaker)
President & CEO, Radio Flyer Inc.

Robert Pasin heads the family business founded by his grandfather in 1917 – Radio Flyer Inc. – creators of America’s Original Little Red Wagon™. He has served as the company’s Chief Wagon Officer since 1997. He holds a B.A. in History from the University of Notre Dame and an M.B.A. from Northwestern University’s Kellogg Graduate School of Management. Tom Schlegel is the V.P. of Product Development at Radio Flyer. For more than 17 years, Schlegel has been developing new products for companies like McDonald’s, General Mills, Hasbro, Ohio Art and now Radio Flyer. Tom holds a B.S. in Mechanical Engineering and a B.A. in Industrial Design from the University of Notre Dame. Radio Flyer, Inc., a family-owned Chicago-based company, is the leading producer of wagons, tricycles and spring horses in the United States. An icon of American childhood for 90 years, Radio Flyer continues its legacy of providing high quality, classic and innovative toys that spark the imagination and inspire active play… while helping create warm memories that last a lifetime for children and families.

Questions

Mary Drotar 

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