Converge: Where Marketing and IT meet
January 29, 2014: 6:00 PM - 9:00 PM
Join us for a discussion with Razorfish's Global CTO Ray Velez on how technology and media are coming together to revolutionize business and marketing strategy.
450 Cityfront Plaza
$15 - Price includes hors d'oeuvres. There will be a cash bar as well.
6:00 PM-7:00 PM: Networking & Hors d'ouevres
7:00 PM-8:30 PM: Presentation, Discussion, Q&A
8:30 PM-9:00 PM: Continued Discussion & Networking
Ray Velez (Speaker)
Global CTO, Razorfish
Ray Velez is Global CTO of Razorfish, one of the largest interactive marketing and technology companies in the world. Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support clients' business needs. Ray manages the agency's capabilities in Web technology strategy, architecture and development, overseeing all of the company's technologists.
Ray Velez is also co-author of the ground-breaking book, Converge. In this book, Ray and his co-author (former Razorfish CEO, Bob Lord) share first-hand experiences in working with brands to solve business problems at the collision point of media, technology and marketing. A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand new world where marketing, technology, creativity and media are now one and the same.
Converge was recently named one of the best business books of 2013 by Stategy+Business. The great press for Converge can be reviewed here:
Ray has been in the industry for close to 20 years. Previously, he worked at Cambridge Technology Partners and Scient. In his spare time, Ray enjoys biking, skiing or hiking with his family.
Following the session, Ray will be available to autograph copies of his book. Bookstore representatives will be on hand, so attendees will be able to purchase a copy of Ray's book at this event. Or, attendees may bring previously purchased copies of the book for autograph as well.
For those wishing to learn more about Razorfish as a potential career direction, a representative from Razorfish's HR team will be on hand during the networking session.
In the past, marketing and technology have been two separate worlds, speaking different languages, using different processes, and valuing different kinds of talent. But, this is changing because now, with the real-time nature of marketing, technology is intimately involved in the delivery of the customer experience. So, in order for businesses to succeed today, they have to embrace this change and adapt. Marketing and IT must "converge" in order to create rich, technologically enabled digital experiences that engage, delight, and serve the consumer. This is much easier said than done, but the reality is stark: the lines between creativity, technology and media are rapidly blurring, revolutionizing marketing and business strategy and empowering the consumer. It's a convergence that's filled with opportunity and fraught with challenge—and one your organization can't afford to ignore.
Join us for a discussion with Razorfish's Global CTO Ray Velez on how lines have blurred, why technology, media, and creativity are coming together, and how this shift is revolutionizing marketing and business strategy.