Marketing Professional Service Firms: Demonstrating Expertise to Generate Leads in the Digital Age
October 30, 2013: 6:00 PM - 9:00 PM
How has service firm marketing changed in the digital age? How has it stayed the same? We'll use case studies to learn how professional services firms find their audience, demonstrate their expertise, and win new business.
450 Cityfront Plaza
$15 (Price includes hors d'oeuvres. There will be a cash bar as well.)
6:00 PM-7:00 PM: Networking & Hors d'ouevres
7:00 PM-8:30 PM: Presentation, Discussion, Q&A
8:30 PM-9:00 PM: Continued Discussion & Networking
Brad Farris (Speaker)
Principal Advisor, Anchor Advisors
As principal advisor with Anchor Advisors, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is a speaker and author, and has published several business-owner guides, including “The Business Owner’s Champion: 6 Practices to Build Your Nerve and Your Business”, “From Puppy Profits to Big-Dog Earnings: How to Fetch Better Clients Who Will Reward You More”, and “Marketing: A Love Story -- How Business’ Most Unlikely Couple Eventually Hooked Up." Brad heads EnMast.com, an online business owner community. He is passionate about business and helping business owners find better ways to do things, make more money and enjoy life more.
The best way to develop leads for any professional services firm is to demonstrate expertise. If people can see and experience what it would be like to work with you, if you demonstrate that you understand their issues and problems, they are more likely to trust you to solve those problems. But in the age of the internet the old standby service firm marketing methods, writing and speaking, have become more complicated. How do we know what to write, or where to publish? How do we draw the right audience to our speaking opportunities?
In our presentation, Brad Farris will share some case studies for how leading edge service firms are finding their audience, demonstrating their expertise and winning new business in the digital age.