Beyond Big Data: Organizing for Customer Information Management
September 25, 2013: 6:00 PM - 9:00 PM
Learn from companies like FedEx and Amazon about the link between managing data and company performance and get started creating a data management vision for your company.
450 Cityfront Plaza
$15 (Price includes hors d'oeuvres. There will be a cash bar as well.)
6:00 PM-7:00 PM: Networking & Hors d'ouevres
7:00 PM-8:30 PM: Presentation, Discussion, Q&A
8:30 PM-9:00 PM: Continued Discussion & Networking
Dr. Debra Zahay-Blatz (Speaker)
Full Professor of Marketing, Aurora University
Dr. Debra Zahay-Blatz is a Full Professor of Marketing at Aurora University where she teaches in the Digital Marketing Minor. Dr. Zahay-Blatz researches how firms can facilitate customer relationships, particularly using customer information. Her recent focus has been organizing for Big Data and Customer Data Quality. She has authored numerous research articles and is the co-author, along with Mary Lou Roberts, of Internet Marketing: Integrating Online and Offline Strategies. She is also a regular speaker on digital marketing and analytics topics and the Editor-in-Chief of the Journal of Research in Interactive Marketing.
Dr. Zahay-Blatz has been the President of her own database and relationship management consulting firm, Zahay, Inc., since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications (now Verizon) and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and on the Executive Board of the Chicago Association of Direct Marketing. She currently serves on the Symposium Planning Committee for the Digital Analytics Association.
Dr. Zahay-Blatz earned her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago, Illinois and her undergraduate degree from Washington University in St. Louis, Missouri.
Customer data presents enormous new opportunities for marketers to achieve power and precision in their customer outreach that were unheard of even a few years ago. But the most difficult challenge is getting your organization to embrace analytics.
We will present findings from research covering 400 companies and spanning nearly a decade that shows how Customer Information Management is a multi-faceted organizational operation. In order to succeed, companies must have a consistent corporate strategy, a clear mission and vision for data collection and use, and shared data and organizational cooperation.
Our presentation will feature examples from FedEx, Amazon, and Tesco that reveal how these organizations use information to manage the customer experience, develop a complete view of the customer, and market to customers individually. You'll learn about the clear link between the process of managing data well (especially customer data quality) and company performance and how to get started creating a data management vision for your company, no matter the size.