The 3 Circle Growth Model: Based on over 500 growth strategy projects conducted with clients and executive MBA students at Notre Dame, Professor Joe Urbany will reveal the key blindspots that executives and salespeople have in understanding what drives customers' decision-making.
Directions can be viewed here: http://www.chicagobooth.edu/~/media/6A682311085F469287A37C772DDC1CD0.pdf
There is validated parking for $5.00 at the NBC lot and $6.00 at the AMC garage. Please validate your ticket in the right machine at the front desk at Gleacher.
6:00 PM-6:30 PM: Registration and networking
6:30 PM-8:00 PM: Presentation
7:00 PM-9:00 PM: Cash bar in the Midway Club
Online registration is now closed. Walk-ins are accepted.
Ken Nordine, Jr.,
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Professor Urbany will also discuss a number of actual cases in which such research uncovered significant growth opportunity, and the low cost, small sample customer research that can get you started. Within this talk, Professor Urbany will present the basics of the 3 Circle Model, which is the foundation for both the growth strategy process in his graduate courses and a new Software-as-a-Service venture called 3CircleGrowth, LLC.
Joe Urbany (Speaker)
Professor of Marketing, University of Notre Dame, Mendoza College of Business
Joe Urbany (Ph.D., Ohio State University) is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. Professor Urbany's research focuses on buyer behavior, information search, managerial decision-making, and competitive strategy. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, the Canadian Broadcasting Company, and in other international media.
His research has received several distinctions, including the Davidson Award for best paper at the Journal of Retailing in 2002, as well as runner-up for that award in 1996. He has served on the editorial review boards of the Journal of Consumer Research and Marketing Letters, recently serving a 5-year term as co-editor of Marketing Letters. He serves as an invited reviewer on several other journals, including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing.
Urbany has consulted and conducted executive education programs for a wide variety of organizations and state governments, including Bayer, JP Morgan Chase, Sennheiser, Hardee's, Quincy's, Donnelly, and Milliken and Company. He was previously Associate Dean of Graduate Programs in the College. During his term, the MBA program at Notre Dame moved into the top 30 programs nationally.
Professor Urbany has won teaching awards at both Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in the Business Week assessment of the Notre Dame MBA programs. He has also served as a fellow for the Kaneb Institute for Teaching Excellence at Notre Dame.