Alumni

Client Programs that Drive Loyalty and Profitable Growth

Marketing Roundtable

September 5, 2012: 6:00 PM - 9:00 PM

Best-selling author Sean Geehan is on a mission to transform how B2B companies operate fundamentally. Too many B2B companies are employing B2C strategies and failing as a result. Sean will describe how to create strategic client relationships that yield powerful business results and strengthen relationships between marketing and sales. 

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Referencing his groundbreaking national bestseller, The B2B Executive Playbook, Sean Geehan will describe the framework and key principles used in developing a playbook for creating strategic client relationships that yield powerful business results and strengthen relationships between marketing and sales.

Marketing leaders will learn how to:

  • Engage their most valuable customers and systematically build deeper relationships and loyalty.
  • Align the executive team and develop powerful strategic plans.
  • Boost marketing's internal credibility and ROI proof points
  • Galvanize relationships with Sales organization
  • Link customer programs directly with organizational priorities

Cost

Price: $15.00

Price includes hors d'oeuvres. There will be a cash bar as well. Book not included.

Books will be available for sale at the event.

Registration

Register Online

Deadline: 9/4/2012

Program

6:00 PM-7:00 PM: Networking and hors d'ouevres (Cash Bar)

7:00 PM-8:30 PM: Author presentation, discussion / Q&A

8:30 PM-9:00 PM: Book signing, continued discussion and networking

Speaker Profiles

Sean Geehan (Speaker)
Author of national bestseller The B2B Executive Playbook, Geehan Group

As the CEO and Founder of Geehan Group, Sean Geehan is a recognized B2B expert in connecting executives to their most strategic customers to set strategies, priorities, and allocate resources in order to maximize customer retention, sales, profits and lead them to sustainable, predictable and profitable growth.

Acknowledged as a leading professional services company, Geehan Group has been featured by the Wharton School of Business, American Marketing Association, Marketing Profs, CFO magazine and National Public Radio. Geehan's world-class client list includes HCL, Intel, Standard Register, Patni, Harris, LexisNexis, Microsoft, Oracle, Quest Diagnostics/MedPlus, Springer, Xerox and more.

With more than 20 years of extensive experience in the areas of leadership, strategy, sales, marketing and product development, Sean is the recognized expert on B2B leadership, executive market engagement programs and integrating innovation into the strategic planning process to drive long-term and predictable business results.  Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame. He holds a BA in Marketing/Finance and an MBA from the University of Dayton and has attended executive programs at Columbia, Northwestern and Harvard.

His groundbreaking debut book, The B2B Executive Playbook (Clerisy Press), is a National Bestseller and is the first book in the market to exclusively focus on running a B2B company.

Questions

Scott McGarvey, '81 

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