Alumni

Club Meeting and Presentation on "Role of Social Media in our business"

Chicago Booth Alumni Club of Poland

May 17, 2012: 7:00 PM - 9:00 PM

Join us for our monthly alumni club meeting on May 17th May at 7:00 p.m. in Restauracja Cesarski Palac. The topic of our next meeting is the "Role of social media in our businesses".

Within that context we will present the audience case studies of 3 businesses that have implemented social media as a part of their business development strategy.

The case studies will show how these companies use portals like Facebook or LinkedIn for reaching their goals. The case studies will show:

what channel was chosen
what were the expectations
what went right
what went wrong
what are the conclusions

After the presentations (max. 10 minutes each) we will have an open discussion on how you valuate / consider the fit between underlying business, the strategy and the social media channel.

In order to increase the value for both the audience and presenters, please feel free to invite guests and bring your wives, friends, partners, business partners along.

Where

Restauracja Cesarski Palac
ul. Senatorska 27
Warsaw, Poland

Event Details

The case studies in brief:

Case study A - How to be a happy woman ? (Jak byc szczesliwa kobieta ?)

Presenter : Debbie & Justyna
Business: Subscription based coaching, mentorship and personal advisory for women who intent to make major changes in their lives.
Website: http://jakbycszczesliwakobieta.pl/

Case study B - Glossybox

Presenter : Peter Bialo (MBA INSEAD)
Business: Trendy and luxury cosmetics, premium brands. Subscription based distribution of mini products (not one off samples) to clients for testing, consumer interview and feedback to producers.
Website: http://www.glossybox.pl

Case study C - pos-vision

Presenter : Krzysztof
Business: Building of local, regional and national advertising networks based on interconnected digital screens for merchants and retail chains.
Website: http://www.pos-vision.pl

Cost

Cash bar

Questions

Michael Ruminski, ' 09 (EXP-14) 

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