How to Make Social Media Sell
June 5, 2012: 6:00 PM - 9:00 PM
Don't miss this chance to learn how to turn friends, followers, "likes," and evangelists into paying customers. Plus, find out three things you don’t know about social media that will multiply your returns and learn what common social marketing best practices that often do more harm than good.
450 Cityfront Plaza
Price includes hors d'oeuvres. There will be a cash bar as well. Book not included.
Books will be available for sale at the event.
*** Five free copies of Off The Hook Marketing: How to Make Social Media Sell for You will be given away to attendees! ***
6:00 PM-7:00 PM: Networking and hors d'ouevres (Cash Bar)
7:00 PM-8:30 PM: Author presentation, discussion / Q&A
8:30 PM-9:00 PM: Book signing, continued discussion and networking
Jeff Molander (Speaker)
author and entrepreneur
Jeff Molander is the authority on making social media sell and author of Off The Hook Marketing: How to Make Social Media Sell for You. He is adjunct digital marketing faculty at Loyola University's business school and an accomplished entrepreneur. In 1999 he co-founded what is today the Google Affiliate Network. But in the end, Jeff gets measured by his ability to show how fans and followers can be converted to leads, referrals and closed sales.
Popular "content marketing" dogma claims people are buying online based on how engaging your online content is. But this is simply not true. People are buying based on how much the business behind the content is willing to actually prove to them before the purchase. They're deciding to buy based purely on the marketer's ability to deliver results before the actual purchase. And that means you've got to have a systematic, yet practical way to prove to customers that investing in your product or service will give them full results. Jeff Molander will give us that system and show you how to converse with clients in ways that generate more leads, referrals and sales.