Alumni

Content Marketing - What and How to Write for the Web

Marketing Roundtable

February 27, 2012: 6:00 PM - 9:00 PM

Content marketing encompasses a wide range of marketing strategies. In web marketing, it is frequently blended with search engine optimization, social media, blogging, email marketing and online PR. Content marketing is extremely versatile and works for a huge range of businesses. It is perhaps the most powerful form of modern marketing. But content marketing is, of course, based on content.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Content marketing encompasses a wide range of marketing strategies. In web marketing, it is frequently blended with search engine optimization, social media, blogging, email marketing and online PR. Content marketing is extremely versatile and works for a huge range of businesses. It is perhaps the most powerful form of modern marketing. But content marketing is, of course, based on content.

In this Roundtable, Andy Crestodina will engage us with the fine art of writing for web. He will share the Orbit Media template for writing articles, which forces the writer to think about multiple channels. Participants will learn:

  • What to write about
  • How to research keyphrases before writing (search marketing)
  • How to find people to share the article with (social media)
  • How to prep your article for publishing (email marketing)

Those who have a website with a content management system, a blog, an email marketing tool and Google Analytics will get the most value out of this seminar. You will learn the practical, straightforward techniques that will make the difference between winners and losers in online marketing in 2012.

Cost

$15 for alumni, students and guests

Registration

Register Online

Deadline: 2/26/2012

Program

6:00 PM-7:00 PM: Networking and Hors d'ouevres (Cash Bar)

7:00 PM-8:30 PM: Presentation

8:30 PM-9:00 PM: Networking (Cash Bar)

Speaker Profiles

Andy Crestodina (Speaker)
Strategic Director, Orbit Media Studios

Andy Crestodina is the Strategic Director and co-founder of Orbit Media Studios, an award-winning 30-person web design firm in Chicago. Over the past 12 years, Andy has provided web strategy and advice to more than 1000 businesses. Andy enjoys teaching the practical approaches to search engine optimization, social media, conversion design and Google Analytics.

Andy's goal for each event is to make the time as effective as possible for the audience, by teaching practical techniques that are immediately applicable for anyone in a marketing role. The ideal format is interactive, allowing Andy to engage the audience, address the toughest questions directly with simple explanations.

Questions

Kyle Akerman 

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