Using LinkedIn to Promote You and Your Business
February 20, 2012: 6:30 PM - 8:45 PM
Want to learn how to market yourself and your business effectively? Want to connect with people and businesses that can help you and your business? Want to find new opportunities, new suppliers or new customers? Join us February 20 when LinkedIn expert Bruce Bixler will show you how to use social media, especially LinkedIn, to promote yourself and your business.
Northern Illinois University - Naperville Campus
First Floor Lobby & Auditorium
1120 East Diehl Road
Exit I-88 at Naperville Road exit. At end of exit ramp, turn south (left turn if coming from the East). Go to "T" at Diehl Road. Turn right onto Diehl Road and go 2-3 blocks. NIU-Naperville building will be on your left, across from the Hampton Inn. Turn left onto drive at west end of NIU building. Park behind building and enter center doors. Registration table will be just inside doors.
$20 for Chicago Booth alumni; $25 for general public ($5.00 discount if you register by February 15th).
Register by February 15th to save $5.00!
Bill Wentz, '88
Today, if you do are not using LinkedIn effectively, you are not really "in business." Learn from Bruce Bixler how to use social media, especially LinkedIn, to promote yourself and your business. LinkedIn is widely recognized as the ultimate social media for professionals and business people. People are on LinkedIn for the sole purpose of connecting for business reasons. So, it is the perfect platform for marketing yourself and your business.
The key question today is: Are you using LinkedIn effectively?
Before you can effectively use LinkedIn in business, you really need to master LinkedIn as an individual user. Bruce will teach you some of the many ways that you can use LinkedIn for yourself. Then, Bruce will explain how you can use LinkedIn in business. New tools and features are being added to the LinkedIn toolbox every day. Find out how to use LinkedIn for finding talent, checking competitors, establishing your expertise, doing market research and identifying new prospects and customers.
Bruce Bixler has over thirty years of retail experience with major retailers such as Carson Pirie, Home Depot and Lowe's, and has owned his own retail store. He also teaches courses on LinkedIn and social media at community colleges and conducts workshops on LinkedIn and Twitter.