Alumni

Branding in the Age of Findability

Entrepreneurial Roundtable

October 15, 2007: 6:30 PM - 8:45 PM

“Branding in the Age of Findability” is a provocative look at how and why technology and buyer behavior are changing the way businesses must present themselves. Bob Killian’s informal, humorous presentations contain many nuggets of gold. Join him as he discusses how entrepreneurial businesses can market themselves more effectively today using the power of the Internet.

Where

Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Wheaton, Illinois

Driving Directions:Click for a map and directions: http://www.rice.iit.edu/directions.html

Event Details

Bob Killian’s informal, humorous presentations contain many nuggets of gold. Join him as he discusses how entrepreneurial businesses can market themselves more effectively today using the power of the Internet. “Branding in the Age of Findability” is a provocative look at how and why technology and buyer behavior are changing the way businesses must present themselves. If you allocate budget to cold calling, direct marketing, advertising, and other outbound messaging, you are deploying money to reach people who, increasingly, choose not to listen. Learn why all of these tactics are becoming less cost-effective year after year, and how to position your organization to audiences who feel empowered to tune you out. It is time to re-evaluate marketing budgets, our speaker says, because “Sales is dead.” Bob Killian – creative director, branding consultant, graphic designer, marketing strategist, web designer – has been building better brands for over thirty years. In 1987, he formed Killian & Company, a Chicago-based strategic branding agency. (Maybe THE branding agency, because if you type “branding agency” into Google, they come up first. In the world.) Bob is the co-author of the popular “Do-It-Yourself Marketing and Advertising (3rd Edition),” published by Wylie Press. His White Papers, featured on the agency’s website, www.killianadvertising.com are taught in a dozen graduate schools of business.

Cost

$20.00 for GSB alumni/faculty/students ($15.00 if register more than 5 days in advance) General public $25.00 ($20.00 if register more than 5 days in advance)

Registration

Register Online
Register early and save $5.00!!

Deadline: 10/15/2007

Program

6:30 PM-7:15 PM: Networking & Hors d'oeuvres

Speaker Profiles

Bob Killian (Speaker)
Big Kahuna, Killian & Company
http://www.killianadvertising.com

Bob's White Papers are used in over a dozen graduate schools of business.

Questions

Bill Wentz, XP-57, Class of 1988 

630.527.8552, ext. 304

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