Alumni

Legal and Regulatory Issues Affecting Marketing and Advertising Professionals

Marketing Roundtable

November 30, 2011: 6:00 PM - 9:00 PM

Our three-expert panel will discuss the current legal and regulatory environment facing marketers, including specific discussion of direct, social, mobile and affiliate marketing legal issues.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

We'll be sure to address the most critical issues of today including:

  • Consumer privacy issues - the recent federal privacy bills, geo-location data and tracking, breach notification and plaintiffs' class action lawsuits
  • "Mocial-marketing" issues - disclosure obligations for various mobile and social media campaigns and platforms, revised Advertising Guidelines and recent FTC enforcement actions
  • Direct marketing and privacy-related laws and regulations - best practices for compliance, avoidance of litigation and enforcement actions
  • Best practices and key takeaways - privacy policies, data minimization practices, affiliate marketers, indemnification and insurance issues

As a marketing professional, you'll come away armed with best practices on how to manage your risk, while avoiding litigation and regulatory enforcement actions.

Cost

$15 for alumni, students and guests

Registration

Register Online

Deadline: 11/29/2011

Program

6:00 PM-7:00 PM: Networking and Hors d'ouevres (Cash Bar)

7:00 PM-8:30 PM: Panel Discussion

8:30 PM-9:00 PM: Networking (Cash Bar)

Speaker Profiles

David S. Almeida (Panelist)
Partner, Sedgwick LLP
http://www.sdma.com/

David S. Almeida focuses his practice in the defense of consumer fraud claims, with particular emphasis on defending marketing, retail and other companies against lawsuits challenging their direct marketing practices. Mr. Almeida also counsels clients on best practices for direct, digital and mobile marketing, including advising on permission-based marketing, emerging technologies, the use of various social media platforms, as well as data security and privacy issues related to electronic and mobile commerce.

Cyndi Greenglass (Panelist)
Senior Vice President Strategic Solutions, Diamond Marketing Solutions

Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Marketing Solutions, a $50,000,000 full service direct marketing company located in Chicago, IL. The firm offers concept through distribution direct marketing solutions to both Fortune 1000 and mid market companies. Cyndi was named into the Top 100 BTB Marketers by Crain's B@B Magazine in 2004 and again in 2006, and is nationally recognized for her industry leadership and expertise. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.

Prior to Diamond Marketing Solutions, Cyndi launched World Marketing Integrated Solutions, an integrated database and strategic marketing consulting firm in Chicago, and previously held the positions of Director, Database Marketing at Smith Lask Associates and Regional Marketing Manager at Dun & Bradstreet Information Services.

Cyndi is Immediate Past President of the Chicago Association of Direct Marketing, and Past Chair of the Direct Marketing Association Business-to-Business Council. She is currently Government Affairs Liaison for the Business-to-Business Council, and has also served on the Program Advisory Committee of the National Center for Database Marketing, the Direct Marketing to Business Conference, and DMDays in New York.

Steve Wernikoff (Panelist)
Staff Attorney, Federal Trade Commission, Chicago

Steve Wernikoff is a staff attorney with the Federal Trade Commission in Chicago who specializes in Internet related consumer protection matters. Steve has led numerous investigations and civil prosecutions involving spam email, deceptive advertising, affiliate marketing, credit card fraud, and privacy and security issues. Steve also has served as an adjunct faculty member at two local law schools where he has taught courses involving Internet fraud, online advertising and privacy issues. Prior to working at the FTC, Steve worked at a law firm in Chicago and clerked for two federal court judges.

Questions

Scott McGarvey, '81 

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