From Gladiators to Flash Mobs: 2,000 Years of Social Media Dos and Don'ts
September 7, 2011: 6:00 PM - 9:00 PM
We see the impact of social media in the London riots and Arab Spring, and with online customer complaints and the "Old Spice Guy." But are the behaviors really new?
450 Cityfront Plaza
6:00 PM-6:30 PM: Registration & Networking
6:30 PM-8:00 PM: Program
8:00 PM-9:00 PM: Networking & Cash Bar
Jonathan Salem Baskin (Speaker)
Author, "Histories of Social Media"
Jonathan Salem Baskin's technology experience mirrors the development of social technology itself. He first participated in interactive online gaming in the early 1970s while playing "Empire" on the University of Illinois' pioneering PLATO system, and he was an early user of the Whole Earth's WELL (one of the first online communities). He led the experience design team for a systems integrator consulting firm in the late 1990s, and wrote a twice-weekly column about brands and technology for the IT industry's InformationWeek in 2009 and 2010.
Mr. Baskin has almost 30 years' experience in marketing. He led marketing functions for Nissan North America, Limited Brands, and Blockbuster, and led the agency PR team on Apple's iMac launch. He started his career with Grey Advertising in New York and Los Angeles (rising to be its youngest EVP), worked for Edelman Worldwide in Texas and California, and led business development for Zyman Marketing. Mr. Baskin has run his own consulting firm for the past decade with representatives on four continents, and currently leads the North American practice for Futurelab, based in Brussels, Belgium.
Prior to his most recent book, Histories of Social Media, Mr. Baskin authored Branding Only Works On Cattle in 2008, which earned him the label "merry iconoclast" from Publisher's Weekly, and "a rabble-rouser" from The Economist. His second book, Bright Lights & Dim Bulbs was launched in 2009 as an annual collection of his best essays. He is a regular columnist on leadership for Advertising Age's CMO Strategy section, and maintains an award-winning blog, Dim Bulb, that has been a must-read for senior marketers worldwide since 2007.
Mr. Baskin serves on the advisory board for Social Media Today, America's leading online community dedicated to social media marketing, and frequently speaks to corporate and marketing industry audiences.
Scott McGarvey, '81
Have Twitter, Facebook, and YouTube forever changed politics and commerce? We see the impact of social media in the London riots and Arab Spring, and with online customer complaints and the Old Spice Guy. But are the behaviors really new? Strip away the technology, and history provides antecedents for every behavioral, cultural, and commercial quality we assign to social media. Crowdsourcing? Medieval villagers used it to learn about treatments for the Black Death long before consumers submitted ideas for new flavors of soda pop. Engagement? 19th Century industrial unions were planning activism in ways that make "friending" a product or service little more than a joke. Conversation? The Romans ran their government with it, while the French Terror relied on mob behavior to murder thousands. Debate? People have jousted and dueled for centuries.
Join Chicago author Jonathan Salem Baskin (Histories of Social Media) for an insightful, entertaining, and useful romp through two thousand years of social experience dos and don'ts, with an eye toward applying that experience to your next social campaign with takeaways such as:
* What factors create true communities?
* What's the killer idea for engagement?
* Why content isn't a replacement for selling?
Jonathan Salem Baskin previously spoke at the Chicago Booth Marketing Roundtable on his earlier work, Branding Only Works on Cattle. More on Jonathan Salem Baskin can be found online --