Alumni

How to Use the Power of New Technology to Drive Leads and Generate Sales

Marketing Roundtable

CEO Roundtable

Sales Leaders' Roundtable

May 11, 2011: 6:00 PM - 10:00 PM

Let’s cut through the hype and talk about what works. Technology has created a permanent change in the way buyers and sellers connect and interact, but the excitement has caused many marketing and sales leaders to focus on tactics instead of on how to use these tools to create an effective, strategic system. The modern lead generation landscape is more complex than ever, but there are phenomenal opportunities for those in the know. Will these opportunities benefit you? Or your competitors?

Where

Gleacher Center
Room 100
450 N. City Front Plaza
Chicago, Illinois

Driving Directions:Here is the link to driving to the Gleacher Center
http://www.chicagobooth.edu/visit/gleacher/
There is validated parking for $5.00 at the NBC lot and $6.00 at the AMC garage. Please validate your ticket in the right machine at the front desk at Gleacher.

Event Details

The B2B lead generation landscape has changed dramatically. Social media, content distribution, marketing automation and other tools either didn’t exist, or were barely known just a few years ago. These technologies have created incredible opportunities, but just keeping up can be nearly impossible. What are the priorities? How do you make it all work so that you’re finding and capturing more qualified prospects? How can you make your revenue-generating efforts more effective?

George Couris, former President of the American Marketing Association Chicago Chapter, will show you how your business can best leverage modern technologies and develop a powerful system to drive leads and generate sales. The presentation will include live, real-world demonstrations and examples of valuable new tools.

Next, JD Gershbien, globally known A-list LinkedIn speaker, will present “Command Your Brand” JD will provide attendees with a sequential understanding of their LinkedIn profile, personal branding and translating LinkedIn activities into real world results.

After the presentations, George and JD will take audience questions and lead a powerful discussion on how your company can drive leads and results.

This dynamic presentation will explain and demonstrate some of the top B2B lead generation opportunities:

How and when to use sites like Facebook, Twitter and others to connect with business customers
How to leverage the massive potential of LinkedIn for lead generation and nurturing
How to automate your campaigns to cultivate relationships with future customers and guarantee you’ll make their short list
How to maximize sales effectiveness by tracking behavior to find the best opportunities
How to develop a comprehensive plan and approach that delivers better, more measurable results.
Whether your company is small, or a member of the Fortune 500, you’ll get new ideas and gain actionable steps that you can put into place immediately.

Every attendee will also get multiple additional resources, including free e-books and valuable resource guide listing various free and low-cost marketing tools and opportunities that you can leverage immediately.

Cost

No Charge

Registration

Register Online

Register By Email

Deadline: 5/11/2011

Program

6:00 PM-6:30 PM: Registration and Networking

6:30 PM-8:00 PM: Presentation

Speaker Profiles

George Couris (Speaker) '00
Partner, Pepper Group
http://www.peppergroup.com

George Couris is a Partner at Pepper Group, a full-service B2B-focused marketing firm that’s been named a “Top Agency” by BtoB Magazine for the last four years in a row. Drawing upon 18 years of experience and a thorough understanding of marketing trends and technologies, George develops strategic, effective and results-driven programs for Pepper Group clients in a wide range of industries.

Prior to joining the Pepper Group, George held numerous positions within the commercial division of Michelin North America, managing strategic accounts, executing lead-generation efforts, launching new products and services, and winning support for multiple strategic growth initiatives.

George has published articles and spoken to varied audiences on strategically applying marketing technologies to generate results, and was recently featured in Crains Chicago Business for a word of mouth success story. He is Past President of the American Marketing Association Chicago Chapter and currently serves as a committee chair on the DePaul University Marketing Department Board of Advisors. George holds a Bachelor of Science Degree in business administration from the University of Illinois at Urbana Champaign and an MBA from the University of Chicago Booth School of Business.

JD Gershbein (Speaker)
CEO, Owlish Communications
http://www.owlishcommunications.com

JD is the CEO of Owlish Communications and a specialist in the art and science of LinkedIn. Seamlessly blending his eclectic background in business writing, traditional marketing, sales training, broadcasting, industrial psychology and neuroscience, JD is blazing a trail as one of most respected and influential LinkedIn strategists in the world. His innovative, revolutionary treatment of the LinkedIn profile and masterful design of communication strategies for business development create true competitive advantage for the individuals and companies that retain him. Noted for his unique take on personal branding, razor-sharp wit and biting sense of humor, JD is hailed as one of the most original personalities in Social Media.

Dubbed “LinkedIn’s #1 Brand Ambassador" and "The LinkedIn Black Belt,” JD is a globally known A-list LinkedIn speaker, workshop facilitator and media contributor. Enabled by his extensive media training, JD advances public awareness of LinkedIn and its potential. He has been featured on FOX TV News, in the Chicago Tribune, on talk radio programs coast-to-coast and has written numerous articles on LinkedIn for many online trade publications. With two books in the works that will solidify his standing in the field, JD is a trusted asset to senior executives, managers, professional service providers, salespeople and entrepreneurs seeking to MONETIZE LinkedIn.

Questions

Ken Nordine, Jr., '97 

312-546-4522

Other Information

Refreshments are not served, but you are welcome to stop by the Wolfgang Puck on the first floor for your own refreshments prior to the meeting - when school is in session.

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The mission of Chicago Booth Sales Leaders' Roundtable is to help both Chicago alumni and a broader community of sales professionals learn more, meet other colleagues and resolve sales issues. Our vision is to be the first choice for learning and sharing new sales leadership ideas. Visit this Chicago Booth alumni website for more information about the Sales Leaders' Roundtable, to view upcoming events and to subscribe to our email list.

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