Alumni

How to Use the Power of New Technology to Drive Leads and Generate Sales

Marketing Roundtable

March 30, 2011: 6:00 PM - 9:00 PM

Let’s cut through the jargon and the hype and talk about what really works. Now more than ever, new business-to-business relationships are initiated by the buyer. Seller-focused tactics like cold calls and basic advertising continue to be less effective. As a result of new technologies, the way buyers and sellers connect and interact has changed forever. It’s also made modern lead generation more complex. The good news, though, is that there are phenomenal opportunities for those in the know. Will these opportunities benefit you? Or your competitors?

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

The B2B lead generation landscape has changed dramatically. Social media, content distribution, marketing automation and other tools either didn’t exist, or were barely known just a few years ago. These technologies have created incredible opportunities, but just keeping up can be nearly impossible. What are the priorities? How do you make it all work so that you’re finding and capturing more qualified prospects? How can you make your sales efforts more effective?

George Couris, former President of the American Marketing Association Chicago Chapter, will show you how your business can best leverage modern technologies and develop a powerful system to drive leads and generate sales. The presentation will include live, real-world demonstrations and examples of valuable new tools.

Next, Dana VanDen Heuvel will present “30 Social Media Ideas in 30 Minutes.” Dana will showcase multiple mini case-studies showing some of the most creative and effective applications of social media tools and technologies, including significant examples from B2B firms.

After the presentations, George and Dana will take audience questions and lead a powerful discussion on how your company can drive leads and results.

This dynamic presentation will explain and demonstrate some of the top B2B lead generation opportunities:
How and when to apply popular social media sites like Facebook, LinkedIn, YouTube and Twitter and others to connect with business customers
How to automate your marketing campaigns to cultivate relationships with future customers and guarantee you’ll make their short list
How to maximize sales effectiveness by tracking behavior to find the best opportunities
How to develop a comprehensive plan and approach that delivers better, more measurable results.
Whether your company is small, or a member of the Fortune 500, you’ll get new ideas and gain actionable steps that you can put into place immediately.

Every attendee will also get multiple additional resources, including free e-books and valuable resource guide listing various free and low-cost marketing tools and opportunities that you can leverage immediately.

Cost

No Charge

Registration

Register Online

Deadline: 3/29/2011

Program

6:00 PM-6:30 PM: Registration & Networking

6:30 PM-8:00 PM: Presentations

8:00 PM-9:00 PM: Cash Bar & networking

Speaker Profiles

George Couris (Speaker) '00
Partner, Pepper Group
http://www.peppergroup.com

George Couris is a Partner at Pepper Group, a full-service B2B-focused marketing firm that’s been named a “Top Agency” by BtoB Magazine for the last four years in a row. Drawing upon 18 years of experience and a thorough understanding of marketing trends and technologies, George develops strategic, effective and results-driven programs for Pepper Group clients in a wide range of industries.

Prior to joining the Pepper Group, George held numerous positions within the commercial division of Michelin North America, managing strategic accounts, executing lead-generation efforts, launching new products and services, and winning support for multiple strategic growth initiatives.

George has written multiple articles and spoken to varied audiences on strategically applying marketing technologies to generate results, and was recently featured in Crains Chicago Business for a word of mouth success story. He is Past President of the American Marketing Association Chicago Chapter and currently serves as a committee chair on the DePaul University Marketing Department Board of Advisors. George holds a Bachelor of Science Degree in business administration from the University of Illinois at Urbana Champaign and an MBA from the University of Chicago Booth School of Business.

Dana VanDen Heuvel (Speaker)
Founder, The MarketingSavant Group
http://www.MarketingSavant.com

Dana VanDen Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also the author of the American Marketing Association’s “Marketech Guide to Marketing Technology” and their “Guide to Social Network Marketing” and the creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series and B2B Social Media training series.

Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events. Dana consults with dozens of clients each year on social media and marketing strategy.

Recognized as one of the “50 People You Should Know” by the Green Bay Chamber of Commerce, Dana serves on several advisory boards for nonprofits and community organizations in and around Wisconsin. Dana is a member of the National Speakers Association (NSA), the leading organization for professional speakers. Dana is also an adjunct professor at St. Norbert College and teaches a course on social media and thought leadership marketing.

Questions

Scott McGarvey, '81 

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