Kraft Foods’ Sanjay Khosla on "Winning through Focus"
March 1, 2011: 6:00 PM - 9:00 PM
Join us for a special event with Kraft Foods president of developing markets, Sanjay Khosla. Khosla used "Winning through Focus" to make Oreos the best-selling cookie in China; learn how his approach can lead to growth plus market leadership for small and large companies alike. This event is presented by the Booth Marketing Club in conjunction with the Chicago Booth Marketing Roundtable and is sponsored by Gallup Consulting.
450 Cityfront Plaza
Registration is $5/person. This includes hors d'oeuvres, networking reception immediately following the event, Kraft nFoods samples, and a copy of Sanjay's marketing article entitled "Winning through Focus."
6:00 PM-6:30 PM: Registration -- Hors d'oeuvres and cash bar
6:30 PM-8:00 PM: Program and Q&A
8:00 PM-9:00 PM: Reception with cash bar
Sanjay Khosla (Speaker)
President Developing Markets, Kraft Foods
As a member of the Kraft Foods Executive Team, Sanjay is responsible for business in more than 60 countries, and looks after a roster of more than 100 iconic brands. Sanjay catapulted the company’s developing markets business to top-tier performance in just three years. Today, the developing markets business is the growth engine for Kraft Foods.
Sanjay is truly a global citizen, having worked with Fonterra of New Zealand and spending 27 years with Unilever in India, London and Europe. He most recently served as Senior Vice President, Global Beverages and Chairman of Unilever's $4 billion beverages category. The business saw accelerated growth worldwide as a result of the "Paint the World Yellow th Lipton" business program.
Sanjay graduated with honors in electrical engineering from the Indian Institute of Technology. In 1998, he completed the Harvard University Advanced Management Program. That same year, he was named "Marketing Superstar" by the prominent marketing industry publication, Advertising Age.
Sanjay serves on the Board of Directors of Best Buy and NIIT, a global information technology education company based in India. He is a Trustee of the Goodman Theater in Chicago, IL, USA. He has taught courses on managing international brands and business at Columbia University in New York, and at IMD in Lausanne, Switzerland.
Sanjay Khosla, President Developing Markets, Kraft Foods, will discuss his seven steps of his "Winning through Focus" approach.
Sanjay put his obsession of "Winning through Focus" into practice to turn Kraft Foods' underperforming developing markets business into a top tier performer. In the last three years, the size of Kraft Foods’ developing markets business has more than doubled with nearly $13 billion in annual revenues. If Kraft Foods’ developing markets business was a standalone company, it would be one of the top 10 food companies on the planet. The company’s developing markets business realized 13% revenue growth on average annually and reported operating income growth of more than 24% on average annually (2006 – 2009).