Event Details
In 2010, internet access via mobile devices surpassed 50% of all online traffic. Mobile apps and mobile websites have been game-changers for many businesses, but how do you decide which might be right for your own organization? This session will cover how to make educated, business-specific decisions regarding the constantly evolving world of the mobile medium. We will discuss marketing opportunities, trends, technologies and considerations for creating content-in-context to the platform on which it is delivered.
Framing this discussion will be a comparison of mobile applications versus web applications optimized for mobile devices (smartphones, tablets, etc.) and when it might be appropriate to use each. We will present several cases of businesses using these tools effectively and round out the session with a set of actionable tasks that you can use to create the most direct and effective roadmap to a mobile future for your company or organization.
Program
6:00 PM-6:30 PM: Registration -- Networking and Cash Bar
6:30 PM-8:00 PM: Presentation
8:00 PM-9:00 PM: Cash Bar & Networking
Speaker Profiles
Tim Frick (Speaker)
Author, "Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing"
Tim Frick is the author of Managing Interactive Media Projects, an interactive media process guide from Delmar-Cengage Learning and Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing from Focal Press. He has contributed to a variety of publications, including Marketing Profs and Business Insider. Tim regularly presents at conferences and gives seminars and workshops on various aspects of design, media, technology, and marketing. Tim is also currently on the steering committee for MobileAppEx, an upcoming B2B trade show and conference dedicated to bringing business end-users to developers, service providers, distributors and hardware manufacturers in the mobile space.
Tim is currently the owner of Mightybytes, a Chicago-based creative communications firm that creates rich user experiences to tell clients' stories, brand their products, and meet technology and marketing needs. Tim spent his formative years as a DJ/VJ and producing educational television. Since then, he has provided creative and interactive media services to an extensive client list. He has held positions on the board of the Association for Multimedia Communications, the Advisory Committees of the Illinois Institute of Art's Animation and Interactive Media Departments, and the Interactive Media Department of Columbia College.