Building a Successful Web Strategy
February 5, 2011: 9:00 AM - 4:15 PM
Join Thom Disch and other experts on website development, design, and marketing strategy as they reveal how to make your website successful. In this seven-hour seminar, you will learn how you too can make your websites successful. At the end, speakers will be available to critique your website and answer questions specific to you, your business and your website. What an opportunity to send your Internet marketing effort to a whole new level!
450 North Cityfront Plaza Drive
Driving Directions:Go to www.gleachercenter.com>
$120.00 for general public; $95.00 for Chicago Booth alumni/students/faculty
Save an additional $25 if register by January 28th (so general public is $95 and Chicago Booth alumni/students/faculty are $70 if register by January 29th)
Register by January 29th to save $25.00!
9:00 AM-12:30 PM: Morning Sessions
12:30 PM-1:00 PM: Lunch - Wolfgang Puck
1:00 PM-3:15 PM: Afternoon Sessions
3:15 PM-4:15 PM: One-on-One Workshop
Bill Wentz, '88
Thom Disch has a proven track record of website success. Websites created by his company, Internet-Engine,have over 10,000 front page listings on Google and Yahoo. More importantly, his company’s clients have generated over $1 billion in transaction revenue from their websites.
Joining Thom will be experts in every phase of website development and marketing. A representative of Google will discuss website analytics (where to find the data and how to interpret it), search engine marketing and optimization as such topics relate to the Internet in general and specifically to Google.
Rick Omanson a Director at User Centric, teaches courses on human-computer interaction at DePaul and North Central College, will discuss the different types of websites and how to design them to optimize the user’s experience. He will talk about the results of research into how the users look at a web page.
Among the many things you will learn are:
- Key design elements and how to create search engine friendly designs
- How to work successfully with a website design agency
- Ways to improve a user’s experience and ease of use
- The ends and outs of search engine optimization and marketing
- How entrepreneurs should manage their personal and company’s on-line presence
- Implications of Web 2.0 for building and protecting the reputation of your company
In addition, Thom Disch and the speakers will conduct a one-hour workshop after the seminar where you can ask specific questions about your website and have it reviewed by experts..