Alumni

Marketplace 4.0 at CME Group

Marketing Roundtable

April 28, 2010: 5:45 PM - 9:00 PM

As social media continues to escalate in use—how do you wade through the matrix of solutions and ideas? What is driving your current and future planning and strategy? Allan Schoenberg from CME Group, one of the world's leading and most diverse derivatives exchanges that operates CME, Chicago Board of Trade and NYMEX, will discuss how the exchange has been steadily increasing its use of social media since 2007.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

As social media continues to escalate in use—how do you wade through the matrix of solutions and ideas? What is driving your current and future planning and strategy? Allan Schoenberg from CME Group, one of the world's leading and most diverse derivatives exchanges that operates CME, Chicago Board of Trade and NYMEX, will discuss how the exchange has been steadily increasing its use of social media since 2007. You will hear how the exchange has evaluated tools and get an understanding of how the 150-year-old company is tapping Facebook, Twitter, LinkedIn, blogs, wikis, video and social bookmarking to research, converse and influence its audiences. CME Group was recently awarded the Social Media Award from BtoB Magazine for their innovative use of Twitter. To quote the magazine, "CME Group was the standout in the Twitter category for the sheer magnitude of its reach. Most major consumer brands would be delighted to have a Twitter following of 750,000 people; for a b-to-b brand, such reach is astonishing."

Cost

No Charge

Registration

Register Online

Deadline: 4/27/2010

Program

5:45 PM-6:30 PM: Registration -- Networking and Cash Bar

6:30 PM-8:00 PM: Presentation

8:00 PM-9:00 PM: Cash bar & networking

Speaker Profiles

Allan Schoenberg (Speaker)
Director of Communications, CME Group

Allan Schoenberg is director of communications at financial marketplace CME Group, which owns and operates CME, CBOT, and NYMEX. At the exchange, he plays a key role in the areas of media relations, social media, crisis communication, and overall strategic messaging. He earned his MS degree in Communication Management from Syracuse University, Syracuse, N.Y. and a BS/BA in economics from Central Michigan University, Mt. Pleasant, Michigan.

Questions

Scott McGarvey 

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