Alumni

Seizing the Advantage – Recruiting Marketing Talent in Today’s Tough Environment

Marketing Roundtable

March 31, 2010: 6:00 PM - 9:00 PM

Our panel discussion will identify emerging trends in marketing hiring. We'll also present cases where leading companies are building their in-house marketing competences – selectively adding talent now in order to seize a competitive advantage as times improve. Our content will interest corporate hiring managers, business owners with staffing needs, and marketing professionals looking for ways to actively manage their careers.

Where

Gleacher Center
Room 100
450 N Cityfront Plaza Drive
Chicago, Illinois

Event Details

Our panel features executive recruiters who specialize in recruiting marketing professionals. You will learn: · Where the activity is -- what industries and types of organizations are actively recruiting marketing leaders and staff? · Areas of special vitality in Chicago and the Midwest · How social media and other emerging tools are changing the skill set sought in marketing staff · Advice for hiring managers -- where are the opportunities and what are the pitfalls in today's job market? · Advice for marketers seeking to make a transition -- what attributes can get you on the A-list?

Cost

No Charge

Registration

Register Online

Deadline: 3/30/2010

Program

6:00 PM-6:30 PM: Registration & Networking

6:30 PM-8:00 PM: Panel Discussion

8:00 PM-9:00 PM: Cash bar & networking

Speaker Profiles

Lynn Hazan (Panelist), Lynn Hazan & Associates

Lynn Hazan is a 26-year industry veteran who launched Lynn Hazan & Associates, Inc. (LH&A) in January 2000. LH&A is an executive recruitment and consulting firm in Chicago specializing in communications, marketing and consulting, with a special emphasis on Chicago and the Midwest. LH&A represents clients in hi-tech, consulting, telecommunications, insurance, health care, financial and professional services, advertising, public relations and publishing. Candidates are placed in consumer, non-profit, and business-to-business sectors. Specialties include public relations, marketing and marketing communications, corporate communications, advertising, graphic design and web. Lynn was honored as a Chicagoan of the year by Chicago Jewish News in 2003.

Bradford McLane, `83 (Panelist), Russell Reynolds Associates

Brad McLane is Co-Leader of Russell Reynolds’ Marketing Officers Practice for the Americas, conducting assignments for clients who seek a strategic focus on their customers and consumers. This also encompasses CRM, consumer insights, brand management and advertising executive search work. Brad has over a decade of executive recruiting experience and joined Russell Reynolds Associates in 1998. Previously, he lived in Houston, where he was the President and Co-Founder of AccuTraffic.com. Before that, Brad was Vice President, Marketing, with Petrolon, Inc./Slick 50 Products Corporation (now part of Royal Dutch Shell), where he oversaw brand strategy and creative development for this multinational, automotive consumer products company. Earlier, Brad spent five years with the Coca-Cola Company in senior product development and marketing roles, following a five-year brand management career at Ralston Purina Company in St. Louis, Missouri. Brad received his B.A. in architecture and organizational behavior from Yale University and his M.B.A. in marketing from the University of Chicago.

Merle Tresser, `81 (Speaker), Susan Rosenstein Executive Search Limited

Merle Tresser is an executive recruiter at Susan Rosenstein Executive Search Limited, where she specializes in the recruitment of senior level executives in all areas of marketing, business communications and sales. Merle began her career in consumer package goods marketing in brand management at the Sara Lee Bakery. In almost 10 years at Alberto Culver, she worked in new product development, led the VO5 brand business, and as Director of Marketing of the Professional Hair Care Division launched TRESemmé into the retail marketplace. At Scentex, Inc., a manufacturer of home fragrance products, Merle was Vice President of Marketing. Earlier, Merle worked in corporate communications, with McGraw Edison and Blue Cross and Blue Shield of Illinois. Merle earned her MBA degree from the University of Chicago, an MA in English Literature and Education from the University of Massachusetts and a BA in Liberal Arts from the University of Illinois. She has served as a board member of the University of Chicago Women’s Business Group, and volunteers with the Arts and Business Council of Chicago.

Questions

Scott McGarvey, `81 

312.648.6275

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