Alumni

Communicating in a Challenging Environment

Marketing Roundtable

November 30, 2009: 6:00 PM - 9:00 PM

The current communications environment demands demands transparency, rewards reputation and reacts ruthlessly when faith in either is threatened. How a company communicates to key segments before, during and after a crisis is as important as the company's actions to effectively manage the crisis. Therefore, actively managing corporate reputation has become a strategic imperative for businesses.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

The current communications environment demands demands transparency, rewards reputation and reacts ruthlessly when faith in either is threatened. How a company communicates to key segments before, during and after a crisis is as important as the company's actions to effectively manage the crisis. Therefore, actively managing corporate reputation has become a strategic imperative for businesses.

Cost

No Charge

Registration

Register Online

Deadline: 11/29/2009

Program

6:00 PM-6:30 PM: Registration & Networking

Speaker Profiles

Christopher Bona (Speaker)
Senior Vice President in the Corporate Affairs practice, Weber Shandwick

Christopher Bona is a senior vice president in the Corporate Affairs practice at Weber Shandwick, one of the largest global public relations agency. He has nearly 15 years of experience in corporate reputation management, executive communications, employee engagement, executive communications and crisis and issues management. He has provided counsel to executives on a variety of issues ranging from product tampering, litigation, product recalls, environmental accidents, regulatory enforcement actions and plant emergencies. He has served as a corporate spokesperson for several companies Prior to joining Weber Shandwick, Christopher held public relations leadership positions at Abbott and Baxter. Christopher holds both a bachelor of arts degree in Communications and a master of arts degree in Sociology from DePaul University, and a master of business administration from The Lake Forest Graduate School of Management. He is currently on the faculty at both DePaul University’s College of Communication and The Lake Forest Graduate School of Management.

Questions

Galen Williams 

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