January 14, 2010: 6:30 PM - 8:30 PM
Not all selling is the same - especially for growth companies working with new customers, products, or markets. Join Chicago Booth Alumni in the San Francisco Bay Area for a unique session on entrepreneurial selling taught by Prof. Craig Wortmann. Craig has distilled his full “Entrepreneurial Selling” course at Chicago Booth into a two-hour seminar designed to drive immediate application of key selling tools and insights. Join us for an opportunity to tune your sales engine and gain sales velocity.
Bldg, C, Classrooms 4 and 5
701 First Avenue
$20 + transaction fee for early bird registrations
6:45 PM-7:45 PM: Entrepreneurial Selling
Craig Wortmann (Speaker)
Prof., Chicago Booth
Craig Wortmann brings his 20 years of experience in sales and marketing strategy to the classroom through his Entrepreneurial Selling course. Currently he serves as the CEO of Experience, a firm that helps companies build their sales and marketing engine. Prior to founding Experience, Wortmann conducted a turnaround of an interactive marketing agency and sold it successfully in a six-month timeframe. Wortmann also served for nine years as the CEO of WisdomTools an e-learning software and consulting firm. While at WisdomTools his clients ranged from McDonalds to the New York Stock Exchange to Walgreens and beyond.
Furthermore, Wortmann’s background includes strategic sales and marketing experience at IBM, a Dean Witter company, and The Forum Corporation, a leading global training consultancy.
Outside of the classroom and the office, Wortmann is both a writer and a professional speaker. He authored a book about using stories as performance tools which is titled What's Your Story?, and speaks on the subjects of leadership, selling and entrepreneurship. He also collaborates with his wife and two kids on building the future.
This class, one of the most popular at Chicago Booth, covers:
• Understanding the key phases of the selling process
• Using the sales toolkit to construct a sales strategy for a set of clients and channels
• Identifying the most common failure points in an entrepreneurial sales process
• Gaining a set of sales skills that will serve you in any career context