Event Details
Digital no longer takes a back seat in b-to-b marketing, according to Gary Slack, chairman and CEO of b-to-b agency Slack Barshinger and national chairman of the Business Marketing Association. Drawing on cases from such agency clients as Dow Corning, Fellowes, ArcelorMittal, Tellabs, Google, Wildman Harrold, and Underwriters Laboratories, Gary will show innovative examples of how digital marketing is permeating b-to-b marketing these days, enabling b-to-b marketers to reach their goals better, cheaper, and faster. Gary presented a case-study-rich session on picking the right b-to-b communications strategy two years ago to this Roundtable, so expect a similar down-in-the-trenches, example-rich presentation from one of the nation’s top b-to-b marketing practitioners.
The cases will cover a wide range digital tools and activities used in b-to-b marketing:
• Microsites and landing pages
• Email campaigns
• Pre-roll video
• Display advertising (including expandable banners)
• Search engine marketing
• Web page development
• Online demos
• LinkedIn
Program
6:00 PM-6:30 PM: Registration & Networking
6:30 PM-8:00 PM: Presentation
8:00 PM-9:00 PM: Cash bar & networking
Speaker Profiles
Gary Slack (Speaker)
Chairman and CEO, Slack Barshinger
Gary Slack is chairman and chief experience officer of Slack Barshinger, a leading integrated marketing communications (IMC) agency that works exclusively with business marketers to build strong business brands and create profitable demand for the products and services they sell. The firm’s principal clients include Aon, ArcelorMittal, Association of Equipment Manufacturers, CCH, Diebold, Dow Corning, eBay, Fellowes, Google, National Starch, Nuveen Investments, Office Depot, Quantum Loyalty Systems, Research in Motion, Siemens Building Technologies, Tellabs, and Underwriters Laboratories.
Both the Business Marketing Association and Crain’s BtoB magazine have awarded his firm “Agency of the Year” honors several times in recent years. For seven straight years, BtoB has named Gary to its annual list of the “Top 100 Most Influential People in B-to-B Marketing."
Gary has just begun a year-long term as national chairman of the Business Marketing Association and recently finished his second term as president of the Chicago chapter of the BMA. Before founding Slack Barshinger in 1988, Gary spent 11 years with the Omnicom Group, where he held senior-management positions in Chicago and Washington, DC, with Doremus & Co. and Porter Novelli. He started his career in 1977 as a writer with Porter Novelli in Washington, DC. Before joining Porter Novelli, he was a newspaper reporter in his home state of New Mexico.