Reaching Global Markets Through Integrated Sales and Marketing
July 29, 2009: 6:00 PM - 9:00 PM
Learn how your business, regardless of size, can be successful marketing globally. You’ll take away valuable insights on planning globally and acting locally in marketing execution. You’ll also gain perspective on the importance of properly integrating the marketing and sales functions.
450 Cityfront Plaza
Brendan Sullivan (Speaker)
International Marketing Executive and Entrepreneur
In a 13-year career with CDW, Brendan Sullivan demonstrated success in many business functions from an entry-level sales account manager, to sales manager, sales director and ending his work with CDW in the marketing function, as Director of Merchandise Planning.
More recently at Calumet Photographic, Mr. Sullivan served as Chief Marketing Officer. In this role, he led customer marketing and communication for the largest specialty retailer to the professional photographer market. The integrated marketing plans he led served five countries; US, UK, Germany, Belgium and Holland, using most major media types to reach customers.
Mr. Sullivan is currently working on the development of a business plan for a new entrepreneurial venture, BigRideDirect.com.
Mr. Sullivan has an M.B.A. from the University of Chicago – Booth School of Business, an M.A. in European Studies (Economics) from Catholic University – Leuven, in Leuven, Belgium, and a B.A. in both Economics and Political Science from Loyola University Chicago.
Today, strong brands and effective marketing remain important regardless of where you target your business. To be effective with your business in a global marketplace, you must leverage classic marketing frameworks. Use of these classic approaches needs to be balanced with local execution and expertise that can make marketing highly effective. For example, the customer’s use of paid search can vary in the U.S., when compared to other countries. At the end of the day, whether you are targeting a local market or a global customer base, metrics matter and the most effective marketers realize this.
In this session, you will learn how your business, regardless of size, can plan to be successful marketing globally. You’ll take away valuable insights on planning globally and acting locally in marketing execution. You’ll also gain perspective on the importance of properly integrating the marketing and sales functions.