Event Details
PROGRAM
Brewery Tours: 16h30-18h00
(Please arrive between 16h00 and 16h30 if you would like a tour)
Speaker Presentation: 18h30-19h15
(Please arrive by 18h20 if you will not be going on a tour)
Speaker Profiles
Charlie Frenette (Speaker)
Our speaker brings a unique perspective on South Africa’s position in the international market, based on his experiences with two of the most successful beverage companies in the world. Charlie Frenette is an independent business consultant, currently supporting SAB’s Managing Director with the company’s strategic planning and marketing strategy development. He served as a non-executive director of the Miller Brewing Company from 2004 to 2008, and served as Interim Chief Marketing Officer in 2005. During his 27-year tenure at the Coca-Cola Company, Frenette served as chief operating officer of the company's Europe, Eurasian and African operations, as the company's chief marketing officer, and as the president of Coke's southern Africa division.