Alumni

Boomer Vs. Gen Y: Whose Generation Rules and Does it Really Matter?

Consulting Roundtable

April 23, 2009: 6:00 PM - 9:00 PM

For consultants, recognizing the importance of business diversity in today’s business environment is critical. And the hottest topic in business diversity right now is generational diversity. Do you need to communicate differently with Gen X clients versus the Baby Boomers we all know and love? If so, how? Are you prepared to pitch your recommended solution to a Gen Y client? What needs to happen to get a management team comprised of both “traditionalists” and Gen X folks in sufficient agreement to close a sale? Come hear Elene Cafasso and Luisa Buehler as they offer a fun and fast-moving presentation chock-full of examples to make you think, tools to use strategically, and tips to increase your communication and sales effectiveness.

Where

Gleacher Center
Room 621
450 N. Cityfront Plaza Drive
Chicago, Illinois

Driving Directions:Chicago Booth has arranged with the AMC Theater-River East Self-Parking Garage for discounted parking at the following: 300 East Illinois Street (AMC Theater-River East Self Park Garage) $6.00 after 3:00pm Garage: Self Park Facility Payment: Automated: at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: Go to card validator at the first floor security desk of the Gleacher Center. Insert parking card in validator and new price will be automatically applied. Your parking ticket can be validated at any time prior to departure from Gleacher Center. Garage is located next to PJ Clarks and below the AMC Theater. a) When traveling east on Illinois cross over Columbus and enter the Garage on the left (north) side of the street or b)If driving west on Grand (north of Theater), you can enter the garage ½ block before Columbus on the left (south) side of the street.

Event Details

In this session, Cafasso and Buehler explore what’s truth and what’s myth about each major generational category - from the early 20th century “traditionalists” through the up and coming “millenials.” Using 21st century research data combined with real workplace examples, they’ll address the challenges and offer solutions for managing and selling across generations. Specifically, they’ll explore the values of each generation and how they are expressed through workplace behaviors. A brief quiz will help audience members understand how these values are “showing up” at work right now. Research has shown that Emotional Intelligence (EQ) is positively correlated with leadership ability. By enhancing audience members’ understanding of generational diversity and the unique needs of each generational group, this session will help the latter increase their EQ and leadership skills. Moreover, with increasing numbers of Baby Boomers moving toward retirement, it is ever more imperative to understand the implications of this “new workforce.” Finally, this session will provide the information and tools required to successfully navigate the business, sales and communication impacts of this generational shift.

Cost

No Charge

Speaker Profiles

Elene Cafasso (Speaker)
President and Head Coach, Enerpace Executive Coaching
http://www.enerpace.com

Elene Cafasso, a professionally trained Executive and Personal Coach, is president of Enerpace, Inc., an organization that helps leaders focus on what matters, while growing themselves, their teams and their bottom line. Elene specializes in working with leaders in the areas most critical to their success: leadership development, team building, professional communication and organizational effectiveness. Elene’s background has prepared her well for this work. She holds an MBA in Marketing and Finance from the University of Chicago. She spent 14 years in the Corporate world, holding positions at the Director level and above in both the banking and telecommunications industries. She is also professionally trained as a coach, having graduated from CTI (The Coaches Training Institute), one of the only programs accredited by the International Coach Federation, the governing body of the coaching profession. As a coach, Elene creates change for her clients by combining her goal-driven, results-oriented business background with her interpersonal, creative and intuitive abilities.

Luisa Buehler (Speaker)
Principal, The Hire Solution Employment Corporation
http://www.hiresolution.com

Luisa Buehler is the owner of Oakbrook Terrace-based The Hire Solution Employment Corporation, a firm she purchased after a 20 year career as its top Account Executive. Luisa is passionate about two things: changing people’s lives by finding them the right position and her belief that good people make companies GREAT! She is active in her community and holds leadership positions in several local chambers of commerce as well as the Kiwanis, NAWBO and AAUW. She’s also author of the acclaimed Grace Marsden Mystery Series. As she indicated in a recent interview in “Today’s Chicago Woman,” the balance she enjoys between acclaimed mystery writer and savvy businesswoman makes her feel truly lucky. Luisa also speaks frequently on topics important to employers, including generational diversity and hiring best practices.

Questions

Laraine Spector 
or rpatter3@chicagobooth.edu
312.335.1536 or Rachel Patterson: 773.218.8270

Other Information

About the Consulting Roundtable: The primary objective of the Consulting Roundtable is to connect consultants with the industry’s best practices, most innovative approaches, latest market trends, and its most dynamic leaders. Meetings are scheduled for the fourth Thursday of each month. A Special Note on the Consulting Roundtable Webcast: The Consulting Roundtable will provide a live and interactive web broadcast of Thursday's April 23rd meeting. If you are out-of-town or overseas, you can participate in our meeting. This online event will be hosted by Eamon Duede, a graduate student at Chicago Booth. To participate, please send an e-mail with your email address to Eamon at eamon@hr-meter.com. You will receive a link in an invitation email from Eamon's web platform that carries you into the web platform where you will see the video transmission. You'll also be able to communicate through a chat window, and Eamon will ask questions to our speakers on your behalf.

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