Event Details
"We're expecting you to really drive the business this year, but we're forced to cut your budget...again." Sound familiar? In a down economy, marketers are expected to make a bigger impact with fewer dollars, and management is scrutinizing the ROI of every dollar spent. When you already employ smart strategies, how do you squeeze more value out of your marketing plan? And how can you demonstrate that value?
Jennifer Howard, Google's Head of B2B & Local Markets, has heard these questions from advertisers and marketers while seeing several key themes emerge as they look to hone their digital campaigns. She will discuss the advantages of online marketing that make it shine even brighter during a recession. She'll also present five tactics that marketers can start utilizing immediately to elevate their game. From specific search tactics to free planning and measurement tools, marketers will walk away with a list of tangible next steps for doing more with less and potentially succeeding during this economic downturn.
Speaker Profiles
Jennifer Howard (Speaker)
Head of BtoB & Local Markets, Central Region, Google
Jennifer Howard manages the BtoB and Local Marketing Sales & Operations Groups for Google’s Central Region. In this capacity, Jennifer is responsible for developing strategic marketing partnerships with marketers across all industries to help generate leads, increase brand awareness and drives sales. She's been with Google for 5 years.
Prior to joining Google, Jennifer was with the Advertising & Communications Division of Monster Worldwide where she held a variety of positions including Director of Interactive Services, Director of Product Marketing, and Director of Client Strategy. Jennifer completed extensive international assignments and was instrumental in spearheading the company’s interactive division in Spain, England, Germany and Ireland.
Jennifer holds a seat on the Board of Directors for the Chicago Business Marketing Association. She received her Bachelor’s Degree in Communication from the University of Illinois, Urbana-Champaign.