Pricing and Margin Improvement: Best Practices in Difficult Times
March 16, 2009: 6:30 PM - 8:45 PM
Join Patrick Manning of Vendavo, Inc., a leading consulting firm that focuses on pricing, to find out the key steps that you can take to resist downward pricing pressure, preserve margins in a downturn and get a leg up on your competition.
Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Driving Directions:Map & directions: http://www.iit.edu/rice/about/directions.shtml
For entrepreneurs learning how to price it is essential to achieve and maintain maximum profitability. That is particularly true in today’s economy. Dramatic energy and commodity price volatility, unprecedented turmoil in the financial markets, and relentless downward pressure on product prices are putting an incredible strain on a company's profits.
In these times, most companies resort to the tried and tested lever to protect margins - reducing costs. The challenge with this approach is that most companies rapidly run out of cost reduction opportunities - leaving little additional room for margin improvement.
The most important and overlooked driver of profits is price and yet, few companies pay adequate attention to this key strategic lever. Companies that elevate pricing from the back office to the board room, from a tactical lever to a strategic one reap tremendous benefits and ultimately emerge stronger and more profitable than their competitors.
Join Patrick Manning of Vendavo, Inc., a leading consulting firm that focuses on pricing, to get insight into key steps that you can take to resist downward pricing pressure, preserve margins in a downturn and get a leg up on your competition.
$25.00 to the public. $20.00 to Chicago Booth alumni/students/faculty
SAVE $5.00 if you register by March 11th
Plenty of room: walk-ins welcome
Bill Wentz, Class of 1988, XP-57
Coordinator, Entrepreneurial Roundtable