Alumni

The Rise of Social Influence Marketing: A Practical Guide to Harnessing Social Media

Marketing Roundtable

November 19, 2008: 6:00 PM - 9:00 PM

This session will lay out clearly and succinctly what social influence marketing is, why it's real, the implications of social media on your organization, and what you can do, as a marketing executive, to make best use of social influence marketing practices.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Much buzz floats around the Internet these days about social media. But like web developments of the past, hype has started to overshadow the real practical marketing implications and capabilities underpinning this movement. What is social media? Is it hype, or is it reality? This session will lay out clearly and succinctly what social influence marketing is, why it's real, the implications of social media on your organization, and what you can do, as a marketing executive, to make best use of social influence marketing practices.

Cost

No Charge

Registration

Register Online

Deadline: 11/18/2008

Speaker Profiles

Dave Friedman (Speaker)
President, Central Region, Razorfish

David Friedman is president of Razorfish, Central Region where he has overseen the region's rapid growth since 2004. He has spent the last 20 years helping companies grow sales and customer relationships through the use of digital technologies. Dave also serves as an industry thought leader by providing commentary on a wide range of timely Interactive marketing topics, including penning a monthly column for Chief Marketer. Dave holds a BA from Cornell University and an MBA from the University of Chicago Booth School of Business.

Questions

Scott McGarvey 

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