Chicago Booth alumni are cordially invited by the Executive MBA Program Office in London to attend a talk by Rory Sutherland, Vice Chairman, Ogilvychange.
Event Details
Join current Executive MBA students at the London campus for conversation with Rory Sutherland, Vice Chairman, Ogilvychange on the topic of "Butterfly Effects and Humans: How Real People, not Econs Make Decisions".
Rory's team looks for "butterfly effects" in consumer behavior, these are the very small contextual changes which can have enormous effects on the decisions people make or instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of ad agencies will talk about "bought, owned and earned" media but Rory also looks for "invented media" and "discovered media", seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.
View Rory Sutherland TED talk "Life lessons from an ad man"
Speaker Profiles
Rory Sutherland (Speaker)
Vice Chairman, Ogilvychange
Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired.
Rory is married to a vicar and has twin daughters of 14. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.