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Event Details
Join email marketing expert John Murphy and learn the essentials you need to build a profitable email marketing program. You’ll learn how to build an email list, create great email messages and how to get your message in the inbox – not in the junk folder.
In this information-packed seminar you’ll learn:
• How to create email messages that people will open – and respond to
• Do’s and don’ts of building a great email list
• What it takes to comply with the Federal CAN SPAM law
• The 6 things you must do before you hit send
• What are the options you have – buy software or use a service to send email
John Murphy has been helping marketers improve their email marketing campaigns since 1999. As a Vice President at InfoUSA John managed email marketing programs for leading companies and organizations such as Sun Microsystems, Citrix Online and the University of Wisconsin. In 2008 John joined ReachMail, a leading email service provider, as Vice President of Delivery Assurance where he consults with companies and organizations on how to optimize their email for maximum deliverability.
$25.00 for the public; $20.00 for GSB alumni/faculty/students. SAVE an additional $5.00 if register by August 13th.
Registration
Register Online
Register by August 13th for $5.00 discount
Deadline: 8/18/2008
Questions
Bill Wentz
Coordinator of Entrpreneurial Roundtable
630-527-8552, ext. 304