After last year's sell-out, we once again have Bill St. John, wine writer for the Tribune, and economist Ira Goldberg for this wine tasting and economic talk about wine.
Driving Directions:
see link at:
http://www.uccochicago.org/article.html?aid=885
Event Details
Back by popular demand after last year's sold out event, we are fortunate to again have divinity school alumnus Bill St. John, AM'77, AM'80, PhD'83, wine taster extraordinaire and wine writer for the Tribune. He is joined by economist Ira Goldberg, MBA'91, for this wine-tasting! While tasting wines we will talk about economic concepts affecting wine markets.
Wine appears to be all about a matter of tasting; people decide what flavors they like and purchase wines accordingly. Yet much affects why you buy this or that bottle of wine - much beyond that you believe you'll enjoy the taste of what's in it. Its very availability to you is governed by factors that name it, label it, move it, tax it, price it and sell it. Perhaps a wine writer or critic influenced (or, in truth, made) your decision to buy it. Maybe you used price as a market signal representing quality. Or perhaps you do not purchase it to drink it but to use it for another purpose - to keep it, value it, or sell it. All these possibilities are consistent with an economic view where tasting is just one component of tastes/preferences, which form the foundation for demand theory. Mr. Goldberg will discuss why this is so and Mr. St. John will share what's come from the factory of economics, laws and winemaking. In true Chicago form, we will test our own preference functions with the wines of the day.
This event is co-hosted with the International House Global Voices event series. We acknowledge their support.
Cost: $25/person; includes wine tasting, souviner wine glass, appetizers
Only 34 tickets available.
Registration
Register Online
Staff Liaison:
alumniclubs@uchicago.edu
+1.773.702.8956
Deadline: 1/23/2015
Questions
Ira Goldberg, MBA'91, '91
630-852-4702