Google entered China in 2006, at the same time that virtually every other multinational internet company was failing or pulling out. During this initial year, Google also encountered
significant challenges in the arenas of public perception, government relations, user experience, and market share. From 2006 to 2008, however, Google China has transformed the situation: the company now boasts the best Chinese search engine and a substantially
increasing market share.
Where
Dim Sum Brunch: Happy Valley Restaurant
Swissotel, #2 Chao Yang Men Bei
Beijing, China
Event Details
In his presentation, Dr. Kai-Fu Lee will describe: What methods did Google employ in understanding the Chinese user? In what ways are Chinese users different from users in other countries? How was Google able to translate its understanding into winning products and product features? Which areas of research and development are being worked on at Google China? What are the key success factors for multinationals in China?
Cost
RMB 100 per pax.
Registration
Register Online
Register By Email
Limited seats so please book early to avoid disappointment!
Deadline: 2/23/2008
Program
11:15 AM-3:00 PM: Tim Sum Brunch + Networking
Speaker Profiles
Mr Kai-Fu Lee (Speaker)
President, Google
Questions
Leon Liang,'00
Other Information
Guests are requested to be seated by 11.15 a.m.