A reception and noon luncheon will be followed by a discussion with the author, Q&A, and book signing.
Event Details
Spotting an exceptional brand is easy. Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizaitons face. Many business leaders mistakenly believe that brand building superstars like Apple, Lululemon, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Join the Booth Business Book Roundtable in a lively discussion with Denise Lee Yohn of her new book, What Great Brands Do. Denise knows the truth: these companies employed specific techniques that elevated brand-building from a niche marketing function to the core driver of the business, turning them into into industry icons.
$35 members/$40 non-members
Program
11:30 AM-1:30 PM: Lunch, author discussion
Speaker Profiles
Denise Lee Yohn (Speaker)
http://deniseleeyohn.com/about/
Denise Lee Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronics Inc.'s first ever brand office, where she was the vice president/general maanger of brand and strategy and garnered major corporate awards.