Event Details
We will review the newest economic indicators compiled by the Gallup organization around consumer confidence, consumer spending, unemployment, under-employment and well-being and their impact on the US economy. How are post-recession behaviors shaping the new economy? How are consumers thinking about and changing the process of making purchase decisions? And, how are business buyers equipping their companies to respond? In our presentation, we will explore marketing strategies that can succeed in this “New Normal” environment. We will discuss how marketers can leverage this information to gain the confidence of buyers within both B2B and B2C frameworks.
Program
5:45 PM-6:30 PM: Registration -- Networking and Cash Bar
6:30 PM-8:00 PM: Presentation
8:00 PM-9:00 PM: Cash Bar & Networking
Speaker Profiles
Jordan Katz (Speaker)
Associate Partner, Gallup Consulting
Jordan Katz graduated from Chicago Booth in 2008 and has served on the Marketing Roundtable steering team since shortly after his graduation. He is currently an Associate Partner in Gallup’s Chicago Office. In his practice, he applies behavioral economic research to increase enterprise performance by optimizing marketing and operational strategies around the drivers of customer and employee engagement. Jordan currently runs Gallup’s Alcoholic Beverage Consumption polling effort as well as development programs for the Federal Reserve System.