During this 90-minute seminar, attendees will learn how to produce and publish content on social media and company websites, and then package it for e-mail.
Event Details
In this seminar we'll go over the basics of search engine optimization and best practices for Twitter, Facebook, LinkedIn, Instagram and YouTube. We'll also go over how to use these platforms to promote your own personal brand. Leading the seminar will be Melissa Harris, founder of M. Harris LLC and a former Chicago Tribune business columnist, who was recently named among the 50 most influential people in Chicago Tech on Twitter by Chicago Inno and Built in Chicago. Joining her will be Tracy Samantha Schmidt, the former director of social media for Crain's Chicago Business and founding general manager of ChicagoNow, and Lisa Skolnik, a former journalist, author of 15 books on architecture and design, and the chief content officer for IntraLink Global.