About Chicago Booth

Booth in the News
Press Releases
Media Source Guide
Publications

Marketing Advertising

Advertising
Jeuland

Category Management
Dhar

Consumer Behavior
McGill, Urminsky

Consumer Goods
Dhar

Consumer Promotion
Dhar

Customer Relationship Management
Hitsch

Demographics
Fogel

International Marketing
Frenzen, Jeuland

Loyalty/Incentive Programs
Urminsky

Market Research
Dhar, Jeuland, Meadow, Urminsky

Marketing Management
Dhar, Jeuland, McGill

Micro Marketing
Chintagunta, Dubé, Hitsch

New Product Development
Frenzen

New Product Management and Strategy
Dhar

Pricing Strategy
Birge, Dhar, Dubé, Hitsch, Stole

Private Labels
Dhar

Product Line Management
Kamenica

Promotions
Dhar

Retail Management
Dhar, Meadow

Retail Price Advertising
Dhar

Retail Promotion
Dhar

Retail Sales Events
Dhar, Meadow

Retailing
Dhar, Dubé, Meadow

Revenue Optimization
Birge

Sales Force Management
Frenzen

Sales Promotion
Dhar

Scanner Data
Chintagunta, Jeuland

Strategy and Planning
Chintagunta, Dhar, Dubé, Frenzen, Hitsch, Jeuland, McGill